{"id":2504,"date":"2025-11-27T13:10:42","date_gmt":"2025-11-27T12:10:42","guid":{"rendered":"https:\/\/www.in4care.be\/nieuws\/maurice-nora-wins-the-happy-aging-award-2025\/"},"modified":"2026-05-15T11:19:02","modified_gmt":"2026-05-15T09:19:02","slug":"maurice-nora-wins-the-happy-aging-award-2025","status":"publish","type":"post","link":"https:\/\/www.in4care.be\/en\/nieuws\/maurice-nora-wins-the-happy-aging-award-2025\/","title":{"rendered":"Maurice &amp; Nora wins the Happy Aging Award 2025"},"content":{"rendered":"\n<p>The Happy Aging Award 2025 goes to <strong><a href=\"https:\/\/mauricenora.be\/\" data-type=\"link\" data-id=\"https:\/\/mauricenora.be\/\" target=\"_blank\" rel=\"noopener\">Maurice &amp; Nora<\/a><\/strong>, an initiative that pairs students with the elderly for practical help and companionship. It is a concept close to everyday life and shows how humanity can be a powerful form of innovation.<\/p>\n\n<p>The need for more connection is clear. Last year&#8217;s Happy Aging Award went to <em>Neos <\/em>&#8216; <em>Association Pill <\/em>, and this year the public will again choose an initiative that breaks through loneliness.<\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill-element\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-1024x576.jpg\" alt=\"\" class=\"wp-image-1364 size-full\" style=\"object-position:57% 53%\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-1024x576.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-300x169.jpg 300w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-768x432.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-1536x864.jpg 1536w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_FUJI_BTS-04-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><strong>What makes Maurice &amp; Nora special<\/strong><\/h2>\n\n\n\n<p>Although each voter has their own motivation, with Maurice &amp; Nora some elements stand out clearly.<\/p>\n\n\n\n<p><strong>The model feels scalable.<\/strong><br\/>It works in different contexts and can grow from neighborhood to neighborhood.<\/p>\n\n\n\n<p><strong>It connects generations.<\/strong><br\/>Students bring time and energy; elders bring experience and stories. That interaction feels natural and valuable.<\/p>\n\n\n\n<p><strong>It&#8217;s simple and human.<\/strong><br\/>It doesn&#8217;t require technology or complicated processes. It matches what people need: practical help, attention and closeness.<\/p>\n\n\n\n<p>It is exactly those kinds of low-level innovations that often have the greatest impact.<\/p>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>What really matters: meaningful moments<\/strong><\/h2>\n\n<p>Maurice &amp; Nora&#8217;s strength is in <strong>small gestures that feel big<\/strong>: going to the store together, going through paperwork, cooking a meal, going for a walk or just sitting down for a chat.<\/p>\n\n<p>One participating elder described it this way:<\/p>\n\n<p><em>&#8220;I thought I was just getting help, but actually I was getting company.<br\/>Maurice &amp; Nora brought a student into my life that makes me feel like I still matter.&#8221;<\/em><\/p>\n\n<p>The experience is also enriching for students:<\/p>\n\n<p><em>&#8220;I start as a helper, but I always leave richer.<br\/>What I get back in stories, confidence and gratitude no training can give me.&#8221;<\/em><\/p>\n\n<p>Herein lies the real innovation: a model of care that is reciprocal, rather than one-way.<\/p>\n\n<div class=\"conversal-image-slider slider align wp-block-conversal-image-slider\" data-slick='{\"slidesToShow\": 2, \"slidesToScroll\": 1, \"arrows\": true, \"dots\": true, \"responsive\": [{\"breakpoint\":820,\"settings\":{\"slidesToShow\": 1}}]}'>\n                        <div>\n                <figure class=\"wp-block-image size-large\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431-1024x683.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431-300x200.jpg 300w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431-768x512.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431-1536x1024.jpg 1536w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-431.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <\/figure>\n            <\/div>\n                    <div>\n                <figure class=\"wp-block-image size-large\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440-683x1024.jpg 683w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440-200x300.jpg 200w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440-768x1152.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440-1024x1536.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-440.jpg 1067w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>                <\/figure>\n            <\/div>\n                    <div>\n                <figure class=\"wp-block-image size-large\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120-1024x683.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120-300x200.jpg 300w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120-768x512.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120-1536x1024.jpg 1536w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-120.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <\/figure>\n            <\/div>\n                    <div>\n                <figure class=\"wp-block-image size-large\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002-1024x683.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002-300x200.jpg 300w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002-768x512.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002-1536x1024.jpg 1536w, https:\/\/www.in4care.be\/wp-content\/uploads\/0205\/10\/1120-Happy-Aging-Kortrijk-002.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                <\/figure>\n            <\/div>\n            <\/div>\n\n<h2 class=\"wp-block-heading\"><strong>A societal trend: connection over technology<\/strong><\/h2>\n\n<p>Last year <em>Neos<\/em>. This year <em>Maurice &amp; Nora<\/em>.<\/p>\n\n<p>Two consecutive winners starting from encounter, proximity and breaking through loneliness.<\/p>\n\n<p>It&#8217;s hard not to see a broader movement on this.<br\/>We all seem to recognize more and more clearly that contact, time and attention are indispensable components of quality of life in old age.<\/p>\n\n<p><a href=\"https:\/\/mauricenora.be\/\" target=\"_blank\" rel=\"noopener\">Maurice &amp; Nora<\/a> offers a realistic yet warm answer to this: no grand theories, but concrete relationships between people.<\/p>\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><strong>A just recognition<\/strong><\/h2>\n\n\n\n<p>While the initiative is not technological, it does embody what innovation in healthcare should be: looking closely at what is really needed and organizing it in a simple, workable way.<\/p>\n\n\n\n<p>The Happy Aging Award 2025 gives Maurice &amp; Nora recognition as well as a boost from In4Care Community to further roll out their network. The initiative shows that innovation does not always have to be complex &#8211; sometimes it starts with time, attention and opening a door.<\/p>\n\n\n\n<p><strong>Humanity can be innovative. Maurice &amp; Nora shows how that works in practice.<\/strong> Congratulations on your award and welcome to our In4Care Community community!<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-1024x684.jpg\" alt=\"\" class=\"wp-image-1366 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-1024x684.jpg 1024w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-300x200.jpg 300w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-768x513.jpg 768w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-1536x1026.jpg 1536w, https:\/\/www.in4care.be\/wp-content\/uploads\/2025\/11\/Maurice-Nora_PR-22-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Happy Aging Award 2025 goes to Maurice &amp; Nora, an initiative that pairs students with the elderly for practical help and companionship. It is a concept close to everyday life and shows how humanity can be a powerful form of innovation. The need for more connection is clear. Last year&#8217;s Happy Aging Award went [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":1,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":2507,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/posts\/2504\/revisions\/2507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/media\/2505"}],"wp:attachment":[{"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.in4care.be\/en\/wp-json\/wp\/v2\/categories?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}